Meet Wendy – Manager

Meet Wendy – Manager


Manager, Wendy, discusses her industry experience and why she loves working in the care sector.


I’ve worked in the industry for 25 years and have been at Birchwood for over 10 years. Since 1994 I was looking for a company where I felt the values important to me personally, would be reflected in the company ethos.  It was key to me that this was an independently-owned business.  I believe if you own something directly, then you will nurture and look after it, it isn’t just a job.

My first impression was what a lovely friendly family feeling the place had.  It is a family-owned company, and after meeting the owner of Birchwood Care Services, it was evident straight away that we shared some of the same values.  I knew I would enjoy working here.  I was excited to be part of the vision to grow the company retaining the personable feel which drew me here in the first place but to never lose sight of what we wanted to deliver.  This was and still is a compassionate quality service maintaining the independence of each and every one of our clients, whilst valuing our staff.

My role is to be responsible for and to everyone, who works in or uses our services.  This is across recruiting supporting and mentoring staff, HR, finance, quality assurance, marketing, meeting regulatory recruitments and everything and anything in between.

The most interesting thing about my role, and about the work I do is every day is a different day, and that is because we work with people for people. I can have a day where I will have planned to do XYZ, and for whatever reason, it takes a completely different route. I like the variety, having to sometimes think on my feet.  I love the interaction I have daily with my team and my clients.

The main difference I’ve found working for Birchwood compared to other care providers I’ve managed, is you feel part of something special, not just an employee.

I know all my staff by name because I see them all regularly.  And I know all the clients and their families because I’ve either met them or spoken to them.

Because we are not part of a large organisation with multiple departments, we work as a team.

<< Back to blog


Other articles you may like

  • Does home care mean losing independence? 
    Growing older often brings new challenges. For many people, one of the biggest worries is the fear of losing independence. 
  • Handling heatwaves: how can we protect our residents in the sun? 
    Every July, Samaritans run the ‘Talk to Us’ campaign. And every year, this initiative aims to encourage people to share their feelings. Talking through emotions, no matter how big or small, is so important for our wellbeing. For the people in our care, we know how meaningful this movement is. 
  • Talk to Us campaign: how can we support each other? 
    Every July, Samaritans run the ‘Talk to Us’ campaign. And every year, this initiative aims to encourage people to share their feelings. Talking through emotions, no matter how big or small, is so important for our wellbeing. For the people in our care, we know how meaningful this movement is. 
  • Finding joy in the little things
    Sometimes, it’s the little things that matter most. And these small bursts of happiness have a real impact on our wellbeing. Research has shown that mindfulness and recognising the little things can help to reduce anxiety and stress, and it has become increasingly popular in recent years as a way of supporting mental health. This gratitude can also help create familiarity by introducing daily rituals and offering small moments of connection. If you’re wanting to find more joy in the little things, where should you start? We like to think about it in terms of routines and rituals:
  • Functional health exercises to try at home 
    As our loved ones grow older, maintaining their independence and quality of life becomes increasingly important. One of the ways to support this is with functional health and the ability to perform daily tasks safely and effectively.  
  • National Pet Month: how can we support your pets?
    Happy Pet Month! This is a time for celebrating our furry friends, especially the joy and companionship they can bring to our lives. It’s also a month for raising awareness of responsible pet ownership, and how we can care for pets whilst caring for ourselves. Sometimes, looking after a pet can be more challenging, and it might be that you need some extra support. So for this month, and every month, we want to highlight the benefits of pets for people who may need care, and how we can help both you and your pet make the most out of each other’s company.
  • Spring cooking: meals for the warmer seasons
    Spring is officially here, and we couldn’t be happier to see the sun coming out! These brighter days often signify fresh starts and new beginnings. For example, many people see spring as a chance to refresh the home and get started with spring cleaning. But what about spring cooking? This is a style of cooking that celebrates the amazing fruits and vegetables coming into season. It’s also a way of adjusting your eating habits, moving away from winter warmers and preparing lighter meals. So, what should you start preparing? Here’s our top tips for eating with the season in mind.
  • Rainy day activities: bringing the fun indoors! 
    2026 has got off to quite a rainy start!   It’s been reported for being particularly wet and gloomy, and there’s a long history behind the UK’s (rainy) weather.   Sometimes, when it rains this hard, we have a ‘lazy day’. We choose to stay inside, have more lie ins, and wrap up under a blanket. This can be a great way to recharge your batteries and get some much-needed rest.  But what if it’s always raining? Long stretches of wet weather can cause low mood, reduced motivation, and a sense of isolation, especially when social gatherings start to get cancelled.   To combat this, here’s some rainy-day activities designed to lift the mood and help make our days more fun:
  • Music for dementia care
    Music is universally loved, and for good reason. It brings people together across cultures, languages, generations, and identities. For those with dementia, music can be particularly important. Music for dementia care offers support and an alternative form of communication. It can redirect moods, help set a routine, and evoke familiar memories. But why is it that music is so beneficial? And how can it help us connect with our loved ones? 

Request a Callback
We do not share these details with any third party.